What I Learned Series – Edition n.2
Real lessons from experienced enablement leaders on coaching, reinforcement, stakeholder alignment, technology, behaviour change, and execution.
Why this report exists
A majority of enablement content and talks focus on success stories.
The problem is that success often hides the decisions, mistakes, and course corrections that actually created the outcome.
The lessons people remember most are rarely the programmes that went perfectly.
They are the initiatives that exposed flawed assumptions, challenged conventional thinking, or forced a complete rethink of how enablement should work.
That’s exactly what this report captures.
Inside, you’ll find personal stories from experienced enablement leaders who openly share what went wrong, what they learnt, how they adjusted their approach, and what they would do differently today.
The problem is that success often hides the decisions, mistakes, and course corrections that actually created the outcome.
The lessons people remember most are rarely the programmes that went perfectly.
They are the initiatives that exposed flawed assumptions, challenged conventional thinking, or forced a complete rethink of how enablement should work.
That’s exactly what this report captures.
Inside, you’ll find personal stories from experienced enablement leaders who openly share what went wrong, what they learnt, how they adjusted their approach, and what they would do differently today.
What you’ll learn
Across the report, you’ll discover lessons about:
✓ Coaching and behaviour change
✓ Adoption and reinforcement
✓ Stakeholder and leadership alignment
✓ Technology and workflow design
✓ Communication and change
✓ Enablement strategy and execution
✓ Career and business judgement
Contributors
Featuring lessons and experiences from senior enablement and revenue leaders, including:
Clark Schroeder
Director of GTM Enablement
Andrew Zinger
Senior Global Director of Revenue Enablement
Karolina Janus
Interim Global Head of Revenue Enablement
Jeff Scannella
Revenue Performance Director
Azi Fathi
Global Sales Excellence
Gary Manalus
Head of Growth, Operations & Enablement
Jessica Lowitt
Head of GTM Field Enablement
Robin Schweitzer
Principal Consultant, Revenue Enablement & GTM Advisory
Chris MacDonald
Director of Sales Optimization
Amy McClain
Senior Director, Head of Revenue Enablement
Who this report is for
This report is particularly valuable for:
✓ Sales enablement leaders
✓ Revenue enablement teams
✓ Revenue operations professionals
✓ Sales leaders
✓ Customer success enablement teams
✓ GTM transformation leaders
✓ Anyone responsible for driving behaviour change at scale
Great enablement is rarely built from perfect plans.
It’s built from observation, iteration, correction, and learning.
Download the report and learn from the experiences that changed how experienced enablement leaders approach coaching, technology, stakeholder alignment, behaviour change, and execution.
Download the report and learn from the experiences that changed how experienced enablement leaders approach coaching, technology, stakeholder alignment, behaviour change, and execution.