What I Learned Series – Edition n.1
Real lessons from experienced enablement leaders on onboarding, methodology adoption, manager enablement, coaching, and change.
Why this report exists
A majority of enablement content and talks focus on success stories.
The problem is that success often hides the decisions, mistakes, and course corrections that actually created the outcome.
The lessons people remember most are rarely the programmes that went perfectly.
They are the initiatives that exposed flawed assumptions, challenged conventional thinking, or forced a complete rethink of how enablement should work.
That’s exactly what this report captures.
Inside, you’ll find personal stories from experienced enablement leaders who openly share what they got wrong, what happened next, and what they would do differently today.
What you’ll learn
Across the report, you’ll discover lessons about:
✓ Methodology adoption
✓ Onboarding and capability development
✓ Stakeholder alignment
✓ Coaching and behaviour change
✓ Simplification and execution
Contributors
Featuring lessons and experiences from senior enablement and revenue leaders, including:
Laurice Abbey
Global Head of Revenue Operations & Enablement
Ryan Kolofsky
Senior Director of Revenue Enablement
Liz Chavez
Senior Director of Revenue Operations & Enablement
Heikki Kokkonen
Senior Director of Sales Excellence
Kimberley Morland
Director of Revenue Enablement
Laura Valerio
Global Evangelist, GTM Performance
Corine Hernandez Varga
Global Head of Revenue Enablement
Aaron Spencer
Revenue Enablement Director
Ruchi Saini
Associate Director of Sales & Customer Success Enablement
Sabine Stokar von Neuforn
Senior Director of Revenue Enablement & Sales Development
Who this report is for
This report is particularly valuable for:
✓ Sales enablement leaders
✓ Revenue enablement teams
✓ Revenue operations professionals
✓ Sales leaders
✓ Customer success enablement teams
✓ GTM transformation leaders
✓ Anyone responsible for driving behaviour change at scale
Great enablement is rarely built from perfect plans.
It’s built from observation, iteration, correction, and learning.
Download the report and learn from the experiences that changed how some of today’s enablement leaders approach their work.
Download the report and learn from the experiences that changed how some of today’s enablement leaders approach their work.
