Explore sales enablement reports & briefings
Access original research, practitioner insights, and focused briefings covering the challenges, trends, and decisions shaping modern sales enablement.
Our reports and briefings draw on original research and the experience of the wider network of practitioners and leaders around the Enablement Edge Operating System.
Our reports and briefings draw on original research and the experience of the wider network of practitioners and leaders around the Enablement Edge Operating System.
Insights used by revenue and enablement practitioners from companies such as:
![[Thumbnail] What I Learned – Edition n.2](https://federicopresicci.com/wp-content/uploads/2026/08/Thumbnail-What-I-Learned-–-Edition-n.2.webp)
- Report
Real lessons from experienced enablement leaders on coaching, reinforcement, stakeholder alignment, technology, behaviour change, and execution.
![[Thumbnail] Finding sales pipeline leaks](https://federicopresicci.com/wp-content/uploads/2026/06/Thumbnail-Finding-sales-pipeline-leaks-1024x858.webp)
- Briefing
Learn how enablement teams can use data, field evidence, and narratives to find pipeline leaks, diagnose deal friction, and focus action where it matters.
![[Thumbnail] What I Learned – Edition n.1](https://federicopresicci.com/wp-content/uploads/2026/06/Thumbnail-What-I-Learned-–-Edition-n.1-1024x858.webp)
- Report
Real lessons from experienced enablement leaders on onboarding, methodology adoption, manager enablement, coaching, and change.
- Briefing
Learn how effective sales coaching creates seller ownership, why frontline managers are critical to performance, and how AI can support coaching without replacing human judgement.
![[Thumbnail] Sales Enablement Maturity](https://federicopresicci.com/wp-content/uploads/2026/05/Thumbnail-Sales-Enablement-Maturity-1.webp)
- Report
Assessment-based insights into sales enablement maturity across coaching, training, operations, technology, content, and cross-functional collaboration.
![[Thumbnail] Building Sales Enablement From Scratch Strategy, Structure, and First 90 Days](https://federicopresicci.com/wp-content/uploads/2026/04/Thumbnail-Building-Sales-Enablement-From-Scratch-Strategy-Structure-and-First-90-Days-2-1024x858.webp)
- Briefing
Learn how to build sales enablement from scratch. Assess readiness, diagnose needs, and create structure that compounds in the first 90 days.
![[Thumbnail] Enablement at Every Scale What Changes, What Holds, and How Leaders Should Adapt](https://federicopresicci.com/wp-content/uploads/2026/03/Thumbnail-Enablement-at-Every-Scale-What-Changes-What-Holds-and-How-Leaders-Should-Adapt-1024x858.webp)
- Briefing
Explore how sales enablement evolves from scale-up to enterprise. Learn what changes, what stays constant, and how leaders can adapt to drive alignment, consistency, and impact.
![[Thumbnail] Sales Enablement Challenges Report 2025-2026](https://federicopresicci.com/wp-content/uploads/2026/03/Thumbnail-Sales-Enablement-Challenges-Report-2025-2026-1-1024x858.webp)
- Report
Insights from 214 enablement professionals on the top challenges shaping sales enablement today — adoption, alignment, ROI pressure, resourcing, and AI.
- Briefing
A practical enablement briefing with decision frameworks, prioritisation guidance, and reset-and-refocus advice from experienced enablement leaders.